To deal successfully in today’s complex and fast world, Dr. Bob Deutsch, CEO of Brain Sells, explains why and how we need more imaginative thinking — including metaphoric and paradoxical ways of approaching problems.
Cognitive anthropologist Bob Deutsch argues that brands seeking connections with people should be looking to enter their self-narratives, not their conversations. Read an excerpt from this article, which first appeared in Fast Company. Let’s begin with a couple of “So What?” questions: A brand has 20 million Facebook likes. So what? A brand’s tweet “breaks … Read more