Lady Gaga: Primal Priestess

Lady Gaga is back, her hip surgery just a minor interval in an otherwise hi-buzz career. Stephanie G, like others such as Richard Nixon, will surely again bifurcate the world into “like” and “not like.” Where she prances there is no middle ground. But as she returns to center stage with her modified anthems and … Read more

Thinking About Marketing Through a New Lens

Thinking About Marketing Through a New Lens

Cognitive Anthropologist and Brain Sells CEO Bob Deutsch sat down with Mary van de Wiel, CEO and Creative Director of Zing Your Brand, on NY Brand Lab Radio on August 28, 2013, to discuss the four tenets that companies should keep in mind when developing their brands. Listen to the entire interview here -> http://www.zingyourbrand.com/radio/

12 Qualities of Mind Required for an Innovative Luxury Brand

12 Qualities of Mind Required for an Innovative Luxury Brand

Dr. Bob Deutsch, cognitive anthropologist and president Brain Sells consulting firm, outlines twelve key concepts in unlocking innovation within luxury businesses. Creativity and innovation are critical to all corporations, but now more than ever before these qualities of mind are central to the continuing success of luxury brands. This is as true for LVMH’s strategy … Read more

12 Ways to Recognize an Innovative Corporation

12 Ways to Recognize an Innovative Corporation

“We are all made of stardust, the same particles that make up the stars.” – Richard Feynman, Nobel prize-wining physicist Creativity and innovation are critical to corporations if they are going to react successfully to the economic downturn and craft a new future of expansion and opportunity. This is as true of a corporation’s strategy … Read more

Telling tales: How taking the time to listen can boost brand building

Telling tales: How taking the time to listen can boost brand building

In today’s socially-mediated world, marketers are placing greater importance on understanding their audience as people instead of simply consumers. Satisfying consumers’ immediate wants creates a commodity, not a brand. To build a brand, marketers should not waste time asking what people like, need or want – they should discover who these “consumers” really are. To … Read more