Luxury products or luxury experiences? Let me tell you a story…

Luxury products or luxury experiences? Let me tell you a story…

Recently there have been a number of newspaper and magazine articles about high-net-worth individuals seeking exclusive, exotic and thrill-seeking vacations. Luxury marketers should pay close attention to such reports because they imply two related and important facts about luxury in general: 1. Extraordinary experiences yield incredible stories (let alone, memories); and 2. Having incredible stories … Read more

Selling the seductiveness of luxury in-store

A person’s sense of time and its relation to one’s sensitivity to sensual experience are critical to their appreciation of luxury. This being the case, the major focus of luxury marketers should be the in-store experience. This is where luxury products and their presentation can best be admired. The implications are three-fold: 1. The store’s … Read more

Fatto a Mano:  The Seductiveness of Luxury

Fatto a Mano: The Seductiveness of Luxury

Dr. Bob Deutsch, founder of the brand consulting firm, Brain Sells, recalls how a chance encounter with a group of elderly Florentine craftsmen helped remind him of what really matters in luxury. Dr. Bob Deutsch, founder of the brand consulting firm, Brain Sells, recalls how a chance encounter with a group of elderly Florentine craftsmen … Read more