The Power of Nostalgia in Advertising

The Power of Nostalgia in Advertising

Bob Deutsch, in his second column with The Inspiration Room, continues the meeting of cognitive anthropology and marketing in an exploration of nostalgia in advertising. Bob explores the connection between nostalgic yearning and Valentine’s Day. See also Bob’s first column, Marketers Need to Better Understand Creativity. Nostalgic Yearnings As we age our nostalgic yearnings grow, … Read more