Interview with Unplanned, the Brazilian online magazine

Interview with Unplanned, the Brazilian online magazine

Internationally-known cognitive anthropologist Dr. Bob Deutsch, Founder & President, Brain Sells, was interviewed by UNPLANNED, a Brazilian online magazine devoted to the intersection of business and creativity.  In the piece “Some Thoughts on Strategy and Planning.” Bob talks about how his career evolved, what makes great advertising, and what we can learn from Bruce Springsteen. Read a translation … Read more

Thinking About Marketing Through a New Lens

Thinking About Marketing Through a New Lens

Cognitive Anthropologist and Brain Sells CEO Bob Deutsch sat down with Mary van de Wiel, CEO and Creative Director of Zing Your Brand, on NY Brand Lab Radio on August 28, 2013, to discuss the four tenets that companies should keep in mind when developing their brands. Listen to the entire interview here -> http://www.zingyourbrand.com/radio/

The Alchemy of Difference, Ideasicle podcast

The Alchemy of Difference, Ideasicle podcast

He’s back. Cognitive anthropologist, Dr. Bob Deutsch, challenges us to consider his theory on “The Alchemy of Difference.” It’s a fascinating study into human nature, the role of paradox in all of our lives, and is at the crux of creativity itself.  Listen now

Is Your Brand a Social Network or a Social Tribe?

Bob’s Interview with Yahoo! Advertising Blogger Becky Ebenkamp What do Ducati, Lady Gaga, Dunkin’ Donuts and the Egyptian protests have in common? On the surface it wouldn’t seem a whole lot. Yet each of these entities has cultivated an audience that passionately identifies with its ideology; displays special lingo, emblems and rituals; and can spot … Read more

5 Questions with Yahoo!

Meet a Madison Avenue anthropologist who seeks to understand how people experience their everyday lives, because this is what products have to fit into. Cognitive anthropologist Dr. Bob Deutsch has traveled the globe studying the minds and moods of people in cultures from the primeval forest to Pennsylvania Avenue in Washington D.C. As founder and president of … Read more