Stealth Wealth

The C8 Laviolette from Spyker Cars N.V. in the Netherlands has a howling 400hp engine, a gaping front grille and a glass canopy reminiscent of a fighter jet. It goes 187mph. Price: $210,000. Who’d have the guts to drive a car like that in this economy? William Gacioch. A 59-year-old residential real estate investor, Gacioch … Read more

Imbuing Watches With Timeless Values

Imbuing Watches With Timeless Values

By VICTORIA GOMELSKY, The New York Times Published: November 26, 2009 In 2003, when Breitling announced that it was co-branding a collection of watches with Bentley, eyebrows shot up in Switzerland. What did a widely available watch brand like Breitling have in common with a traditional, elite British carmaker? Very little, as it turned out, … Read more

New Models for Engaging Consumers: A Report from Opportunity Green

by RAVI SAWHNEY 11.10.09, Fast Company The business and sustainability conference Opportunity Green, held this past weekend in L.A., was an amazing experience. As we watched the various films and presentations, my wife and I moved from fear (How will the world survive?) to guilt (Look how we’ve polluted our planet!) to the hope that we … Read more

World’s Top Luxury Cars

Dr. Bob Deutsch, a 60-year-old cognitive anthropologist, first experienced the Maserati Quattroporte when he and a friend cruised the Cannes coastline on their way to lunch, 40 years ago. Today, he still can’t walk past a Maserati showroom without going inside to reminisce–and consider buying one. “First of all, the leather is unlike anything I’ve … Read more

Luxury and the Many Meanings of Beyond Expectation

Luxury and the Many Meanings of Beyond Expectation

Dr. Bob Deutsch, a cognitive anthropologist, was invited to open the day at FashionForward for many reasons, one of which is that the immediacy and global nature of the web forces brands to understand their audience on a deeper level than ever before. This article is based fully on the thoughts, ideas and concepts presented … Read more