Interview with Unplanned, the Brazilian online magazine

Internationally-known cognitive anthropologist Dr. Bob Deutsch, Founder & President, Brain Sells, was interviewed by UNPLANNED, a Brazilian online magazine devoted to the intersection of business and creativity.  In the piece “Some Thoughts on Strategy and Planning.” Bob talks about how his career evolved, what makes great advertising, and what we can learn from Bruce Springsteen.

Read a translation of the article here.