Dr. Bob and his proprietary method, Primalysis, address the broader person as a whole and how he or she consumes life–not just products.
He sees consumers in a way most marketing initiatives cannot.
Dr. Bob usually starts with speaking to people, face-to-face. He begins these interviews with a simple question: “Please tell me something about what your life is like, nowadays.”
The ideas he comes up with lead to communications that don’t merely fit into a product category, but fit into a deeper consciousness and the societal moment in which we live.
These are the communications that begin a long and beautiful brand relationship.