Thinking Arfully

A speech by Dr. Bob Deutsch of Brain Sells at the GPRS Conference, Porto Alegre, Brazil, April 2017.

“In order to successfully approach and address the speed and complexity of today’s world, famous singer-songwriters, musicians, film directors, actors, novelists, poets, choreographers and chefs were interviewed and observed to understand their mental outlook and assumptions about life, that give rise to new offerings. Preeminent among their cognitive abilities were metaphor-making and integrating paradoxes, all the time informed by their own self-story and felt sensuality. Although sometimes tasks are difficult, artists have fun doing what they do and fun feeds their vitality, so necessary for authentic, creative work.”

People, Not Consumers

A speech by Dr. Bob Deutsch at the Account Planners Group Conference in Miami, Florida, May 2005.

“Consumers is too small of a conceptual box from which to understand people. For example, the idea of consumers assumes linear causality, logic, attribute assessment and expected utility calculations. People don’t “attach” to products that way. People are emotion-based, non-linear, symbolic assessors and narrative makers.”

The Primary Prerequisite for a Creative Mind, CICLOPE Festival 2015


Dr. Bob spoke at the CICLOPE International Festival of Craft 2015 in Berlin, Germany.   Dr. Bob Deutsch holds doctorates in Cognitive Neuroscience and in Cultural Anthropology. But he is no academic, ivory tower type. His specialty is knowing how leading ideas take hold in a culture and understanding the process by which people “attach” to products, situations, other people, and other types of entities. At CICLOPE Festival 2015, he explained -in one of the most engaging talks of the program- what is the primary necessary capacity for producing creativity that captures large audiences. Enjoy it!  For more on the festival, visit

“Imagining ‘The Other'”

“Imagining ‘The Other'”

WINNER: HOT BUTTON TOPICS CATEGORY, CICERO AWARD 2010 Speech by Bob Deutsch, Cognitive Anthropologist and Senior Associate for International Communications in the Center for the Study of the Presidency and Congress Delivered to the Interagency Committee on Strategic Communications, Washington, D.C., October 30, 2009. The world has changed. The possibility of a superpower “High Noon” has … Read more